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	<title>Comments on: Product knowledge is essential to your success</title>
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	<link>http://www.synaptici.com/2009/product-knowledge-is-essential-to-your-success/</link>
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		<title>By: gilnamur</title>
		<link>http://www.synaptici.com/2009/product-knowledge-is-essential-to-your-success/comment-page-1/#comment-182</link>
		<dc:creator>gilnamur</dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:33:06 +0000</pubDate>
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		<description>Hi Bob,

Thank YOU for your insightful comments and for visiting synaptici.com.

I encourage my readers to visit your excellent blog at:
http://www.burg.com/blog/

Bob has a lot of very good things to say. We can all learn from his years of experience and his principle based teachings! I have just met Bob (online) and have yet to read one of his books, but you can rest assured he is now on my must read list!

Cheers,

Gil</description>
		<content:encoded><![CDATA[<p>Hi Bob,</p>
<p>Thank YOU for your insightful comments and for visiting synaptici.com.</p>
<p>I encourage my readers to visit your excellent blog at:<br />
<a href="http://www.burg.com/blog/" rel="nofollow">http://www.burg.com/blog/</a></p>
<p>Bob has a lot of very good things to say. We can all learn from his years of experience and his principle based teachings! I have just met Bob (online) and have yet to read one of his books, but you can rest assured he is now on my must read list!</p>
<p>Cheers,</p>
<p>Gil</p>
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		<title>By: Bob Burg</title>
		<link>http://www.synaptici.com/2009/product-knowledge-is-essential-to-your-success/comment-page-1/#comment-174</link>
		<dc:creator>Bob Burg</dc:creator>
		<pubDate>Thu, 25 Jun 2009 13:34:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.synaptici.com/?p=648#comment-174</guid>
		<description>Excellent, excellent article, and I agree with Gil 100 percent. It reminds me that, while thorough and excellent knowledge of one&#039;s product might be simply the &quot;baseline&quot; (in other words, the salesperson *must* have it even to be &quot;in the game&quot;) it is absolutely a huge part of their success. After all - as Gil eloquently pointed out - do you really have faith in a salesperson (or the company they represent) with such a lack of product knowledge as displayed by the person in the first example? Stephen M.R. Covey, in his excellent book, &quot;The Speed of Trust&quot; talks about trust being of two main types; Character and Competence. Both are important. While I might question the character of one who doesn&#039;t know his/her product...I&#039;d definitely judge their competence as being very low. Thank you, Gil, for an enlightening article.</description>
		<content:encoded><![CDATA[<p>Excellent, excellent article, and I agree with Gil 100 percent. It reminds me that, while thorough and excellent knowledge of one&#8217;s product might be simply the &#8220;baseline&#8221; (in other words, the salesperson *must* have it even to be &#8220;in the game&#8221;) it is absolutely a huge part of their success. After all &#8211; as Gil eloquently pointed out &#8211; do you really have faith in a salesperson (or the company they represent) with such a lack of product knowledge as displayed by the person in the first example? Stephen M.R. Covey, in his excellent book, &#8220;The Speed of Trust&#8221; talks about trust being of two main types; Character and Competence. Both are important. While I might question the character of one who doesn&#8217;t know his/her product&#8230;I&#8217;d definitely judge their competence as being very low. Thank you, Gil, for an enlightening article.</p>
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